π¬ Direct Mail
Response Rate: 5% β 9%
β
Highest response rate of all major channels
β
Tangible, trusted, and stands out in a digital world
π± Digital Marketing / Social Media
Response Rate: 0.9% β 1.5%
β‘ High reach and fast feedback
β οΈ Easy to scroll past or block
πΊ Television (TV)
Response Rate: 0.5% β 1%
π― Great for mass awareness and branding
π° High cost and harder to track
π» Radio Advertising
Response Rate: 0.5% β 1.5%
π Effective for local campaigns
π€ Audio-only β message must be memorable
β
Pro Tip:Mix channels for best results β pairing Direct Mail with Digital often produces the highest ROI.